{"id":382,"date":"2026-02-23T16:41:44","date_gmt":"2026-02-23T22:41:44","guid":{"rendered":"https:\/\/twilabertrand.sites.c21.homes\/?p=382"},"modified":"2026-02-23T16:41:44","modified_gmt":"2026-02-23T22:41:44","slug":"the-price-you-set-can-make-or-break-your-sale","status":"publish","type":"post","link":"https:\/\/twilabertrand.sites.c21.homes\/?p=382","title":{"rendered":"The Price You Set Can Make (or Break) Your Sale"},"content":{"rendered":"<div>\n<div class=\"pt-8 px-8\">\n<h2 class=\"profile-color-text text-3xl\">The Price You Set Can Make (or Break) Your Sale<\/h2>\n<div>.<\/div>\n<div class=\"mt-6 text-base-content flex items-center flex-wrap gap-x-4 gap-y-2\"><span class=\"flex items-center flex-wrap gap-1\"><time class=\"text-base-content\" datetime=\"2026-02-19T11:30:00Z\">Thursday February 19th, 2026<\/time><\/span><\/div>\n<div>.<\/div>\n<div class=\"mt-6 text-base-content flex items-center flex-wrap gap-x-4 gap-y-2\"><span class=\"flex items-center flex-wrap gap-1\"><a class=\"text-base-content\" href=\"https:\/\/www.simplifyingthemarket.com\/en\/category\/sellers\/?a=1000025117-654188f2b9e9f721433bea74f0bf3424\">For Sellers,<\/a><a class=\"text-base-content\" href=\"https:\/\/www.simplifyingthemarket.com\/en\/category\/agent-value\/?a=1000025117-654188f2b9e9f721433bea74f0bf3424\">Agent Value,<\/a><a class=\"text-base-content\" href=\"https:\/\/www.simplifyingthemarket.com\/en\/category\/selling-tips\/?a=1000025117-654188f2b9e9f721433bea74f0bf3424\">Selling Tips,<\/a><a class=\"text-base-content\" href=\"https:\/\/www.simplifyingthemarket.com\/en\/category\/price-it-rightoverpricing\/?a=1000025117-654188f2b9e9f721433bea74f0bf3424\">Price It Right\/Overpricing<\/a><\/span><\/div>\n<div>.<\/div>\n<div>Article from Keeping Current Matters<\/div>\n<\/div>\n<\/div>\n<div class=\"p-6 px-8\">\n<div class=\"grid grid-cols-3 sm:flex gap-1 flex-wrap w-fit sm:w-full my-4\"><\/div>\n<div class=\"mt-6 flex flex-col gap-4 mb-8\">\n<div class=\"mb-2\">\n<p>There\u2019s one decision you&#8217;re going to make when you sell that determines whether your house sells quickly, or it sits. Whether buyers make an offer, or scroll past it. Whether you walk away with the maximum return, or you end up cutting the price later. Remember The Price You Set Can Make (or Break) Your Sale!!<\/p>\n<p>The one decision is your initial <a href=\"https:\/\/www.simplifyingthemarket.com\/2026\/01\/14\/the-1-regret-sellers-have-when-they-dont-use-an-agent\/?a=1000025117-654188f2b9e9f721433bea74f0bf3424\"><strong>asking price<\/strong><\/a>.<\/p>\n<h4><strong>The #1 Mistake Sellers Make Today: Trusting the Wrong Number<\/strong><\/h4>\n<p>If you\u2019re thinking of moving and trying to figure out what your house may sell for, it\u2019s tempting to start with an online home value tool. They\u2019re fast, free, and easy. And you don\u2019t have to talk to anyone. But here\u2019s the problem:\u00a0<strong>they don\u2019t know your house.<\/strong><\/p>\n<p>And that can be a bigger drawback than you realize.<\/p>\n<h4><strong>Where Online Estimates Fall Short\u00a0<\/strong><\/h4>\n<p>Online tools often lag behind the market. They look in the rearview mirror, relying on closed sales and delayed information.\u00a0<strong>And in that sense, they\u2019re using incomplete data<\/strong>.<\/p>\n<p>That\u2019s not a miss in how these systems are built. Some information just isn\u2019t available online.\u00a0<em>Bankrate\u00a0<\/em>explains:<\/p>\n<blockquote><p><em>\u201c<\/em><strong><em>While these tools can be a useful starting point, keep in mind that they typically do not provide the most accurate pricing.\u00a0<\/em><\/strong><em>Algorithms can only rely on the information available; they can\u2019t account for things like a home\u2019s condition or renovations made since the last public information was updated.\u201d<\/em><\/p><\/blockquote>\n<p>They can\u2019t see:<\/p>\n<ul>\n<li>The unique features that make your house special<\/li>\n<li>All the work you\u2019ve put in to keep it in good condition<\/li>\n<li>Or, how in-demand your specific neighborhood is<em>\u00a0<\/em>right now<\/li>\n<\/ul>\n<p>So, while they may do a good job in some cases, they can\u2019t be as accurate as a local agent who has boots on the ground day in and day out.<\/p>\n<p>In a market where buyers have more options,<strong>\u00a0a seemingly small margin of error can cost you thousands if you price too low, or weeks of lost momentum and time if you price too high.<\/strong><\/p>\n<p>If you want to sell for the most money and in the least amount of time, you don\u2019t want the\u00a0<em>fast\u00a0<\/em>answer on how to price your house. You want the\u00a0<em>right\u00a0<\/em>one.<\/p>\n<p>That\u2019s why the savviest homeowners today don\u2019t rely on algorithms when it actually matters. They rely on people, specifically trusted local agents.<\/p>\n<h4><strong>What an Expert Agent Brings to the Table<\/strong><\/h4>\n<p>According to<em>\u00a0<\/em><a href=\"https:\/\/1000watt.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>1000WATT<\/em><\/a>, sellers overwhelmingly believe\u00a0<strong>real estate agents have the best sense of a home\u2019s true value,<\/strong>\u00a0far more than any automated tools.<\/p>\n<p><a href=\"https:\/\/files.keepingcurrentmatters.com\/KeepingCurrentMatters\/content\/images\/20260212\/20260219-Best-Sense-for-Home-Values-original.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/files.keepingcurrentmatters.com\/KeepingCurrentMatters\/content\/images\/20260212\/20260219-Best-Sense-for-Home-Values-original.png\" alt=\"a pie chart with text on it\" \/><\/a>That confidence isn\u2019t accidental. As\u00a0<em>Bankrate\u00a0<\/em>puts it:<\/p>\n<blockquote><p><em>\u201cA professional appraiser or real estate agent can visit the home in person, assess the neighborhood as a whole as well as the individual property, perform more thorough market research, and consider subjective details.\u201d<\/em><\/p><\/blockquote>\n<p>And those details matter. A skilled local agent doesn\u2019t just pull reports. They know what\u2019s happening right now:<\/p>\n<ul>\n<li>What buyers are paying\u00a0<em>this month<\/em>, not last month, or even last year<\/li>\n<li>How your home compares to the current competition in your neighborhood<\/li>\n<li>Which features add value based on what buyers are willing to pay for today<\/li>\n<li>How to price your house to create urgency in this market<\/li>\n<\/ul>\n<p>And once an agent steps foot in your house, they may even find your online estimate undershot your value. So, if you stuck with the estimate you got online, you\u2019d actually be leaving money on the table. And no one wants that.<\/p>\n<\/div>\n<div>\n<h3 class=\"text-xl mb-2\">Bottom Line<\/h3>\n<p>While online tools can give you a rough starting point, only a local expert can give you a price that\u00a0<em>actually works<\/em>.<\/p>\n<p>If you want to know the right number for your house, not just the easiest one to find, let\u2019s talk.<\/p>\n<\/div>\n<p data-start=\"330\" data-end=\"428\"><strong data-start=\"330\" data-end=\"385\">Twila Bertrand, REALTOR\u00ae | Realtor of the Year 2024<\/strong><br data-start=\"385\" data-end=\"388\" \/>CENTURY 21 Cota Realty | Lufkin, Texas<\/p>\n<p data-start=\"430\" data-end=\"696\">Serving buyers and sellers in <strong data-start=\"460\" data-end=\"550\">Lufkin TX, Huntington TX, Diboll TX, Zavalla TX, Nacogdoches TX, and all of East Texas<\/strong>, I specialize in residential homes, lake properties near Lake Sam Rayburn, acreage, unrestricted land, new construction, and luxury properties.<\/p>\n<p data-start=\"698\" data-end=\"937\">If you&#8217;re searching for the <strong data-start=\"726\" data-end=\"755\">Best Realtor in Lufkin TX<\/strong>, a <strong data-start=\"759\" data-end=\"799\">top listing agent in Angelina County<\/strong>, or a trusted Christian Realtor who leads with integrity, market knowledge, and strong negotiation skills \u2014 I would be honored to help.<\/p>\n<p data-start=\"939\" data-end=\"1005\">\ud83d\udcf2 Call or Text: 936-208-7631<br data-start=\"968\" data-end=\"971\" \/>\ud83c\udf10<a href=\"https:\/\/twilabertrand.sites.c21.homes\/\">https:\/\/twilabertrand.sites.c21.homes\/<\/a><\/p>\n<p data-start=\"1007\" data-end=\"1076\">Helping families move forward with confidence, strategy, and faith!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Price You Set Can Make (or Break) Your Sale . Thursday February 19th, 2026 . For Sellers,Agent Value,Selling Tips,Price It Right\/Overpricing . Article from Keeping Current Matters There\u2019s one decision you&#8217;re going to make when you sell that determines whether your house sells quickly, or it sits. Whether buyers make an offer, or scroll [&hellip;]<\/p>\n","protected":false},"author":194391,"featured_media":383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[54,27,109,107,148,105,55,33,73,178,85,46,34],"class_list":["post-382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-advice-for-sellers","tag-angelina-county-real-estate","tag-best-local-realtor","tag-best-real-estate-agent","tag-best-real-estate-agent-in-lufkin-tx","tag-best-realtor-in-lufkin","tag-expert-advice","tag-homeowner","tag-listing-agent","tag-price-it-right","tag-sellers-agent","tag-trust-the-pros","tag-understanding-value"],"_links":{"self":[{"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=\/wp\/v2\/posts\/382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=\/wp\/v2\/users\/194391"}],"replies":[{"embeddable":true,"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=382"}],"version-history":[{"count":1,"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=\/wp\/v2\/posts\/382\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=\/wp\/v2\/posts\/382\/revisions\/384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=\/wp\/v2\/media\/383"}],"wp:attachment":[{"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twilabertrand.sites.c21.homes\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}